NZUBECHUKWU PRINCEWILL

Digital Marketing & Social Media Strategist

ugochukwuprincewill125@gmail.com, Lagos, NG.

About

Results-driven Digital Marketing and Social Media Strategist with proven expertise in developing high-converting campaigns and amplifying brand visibility. Leveraging a strong foundation in content creation, paid advertising, and data analytics, I excel at driving significant engagement and conversion rate improvements. My focus is on leveraging innovative strategies to achieve measurable business growth and enhance online presence for dynamic brands.

Work

BeeBrands Digital

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Digital Marketing & Social Media Manager

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Summary

Managed comprehensive social media strategies and digital marketing campaigns across multiple platforms, significantly enhancing client engagement and conversion rates.

Highlights

Increased client engagement by 120% within 6 months by developing and executing high-converting, trend-based content and targeted paid campaigns across Instagram, TikTok, and Facebook.

Managed end-to-end content creation and scheduling, utilizing tools like Canva, Buffer, and CapCut to maintain consistent brand messaging and optimize posting efficiency.

Drove enhanced brand loyalty and conversions by effectively managing direct messages, inbound leads, and providing proactive customer support.

Optimized campaign performance weekly through rigorous analysis of key metrics including Click-Through Rate (CTR), reach, and saves, ensuring data-driven strategic adjustments.

GiGsFlix Digitals

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Content Strategist

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Summary

Led content strategy and production initiatives to boost brand visibility, focusing on data-driven campaigns and engaging short-form video content.

Highlights

Boosted brand visibility and market reach through the implementation of data-driven content campaigns and strategic influencer partnerships.

Produced highly engaging short-form video content specifically tailored for Gen Z audiences across TikTok and Instagram Reels, driving platform-specific growth.

Achieved a 3x improvement in engagement rates by crafting compelling captions, persuasive ad copy, and effective Calls-to-Action (CTAs).

Monitored performance trends diligently, adjusting content strategy and implementing A/B testing protocols to maximize Return on Investment (ROI) for digital initiatives.

Education

University of Nigeria, Nsukka

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B.Sc. Marketing Grade:

Awards

Content Wizard Badge

BeeBrands Digital Team Recognition

Awarded for exceptional skill and creativity in content development and strategy.

Top Performing Media Marketer

GiGsFlix

Recognized for outstanding performance and contributions in media marketing during Q4 2023.

Languages

English

Igbo

Skills

Digital Marketing Strategy

Social Media Strategy, Paid Ads (Meta, TikTok, Google), Influencer Outreach, User-Generated Content (UGC), Campaign Management.

Content Creation & Copywriting

Video Content, Graphic Design, Copywriting, Caption Writing, Ad Copy, Call-to-Action (CTA) Development.

Data Analysis & Optimization

Meta Insights, TikTok Analytics, Performance Monitoring, A/B Testing, ROI Optimization, CTR Analysis, Reach Analysis.

Marketing Tools

Canva, CapCut, Buffer, Notion, ChatGPT.